The Little Book of Valuation

Guide to making accurate business valuations based on investing metrics that matter

InThe Little Book of Valuation: How to Value a Company, Pick a Stock, and Profit, professor and economist Aswath Damodaran guides readers through the fundamentals and step-by-step process of picking winning companies to invest in. In the book, you'll learn how to make your own accurate valuation assessments, avoiding common pitfalls and mistakes along the way.

From widespread misunderstandings to undeniable truths in valuation, the author covers exactly where to turn your attention to when assessing a company's value based on a myriad of factors, with stories and real examples included throughout to prepare you for any modern investing challenge you may find yourself facing. You'll also learn:

• Simple but extremely effective valuation tools and formulas for success
• The complex relationship between assets, debt, equity, and business value
• Special market considerations regarding valuation that require a dynamic approach

Rather than relying on third-party sourcesoften drawing from the same public information that you have access to, but getting it wrongThe Little Book of Valuation, Updated Edition gives readers all the insight and practical tools they need to cut through the noise and arrive at their own accurate valuations, pick profitable stocks, and establish successful long-term portfolios.

Aswath Damodaran, is a professor of finance and David Margolis teaching fellow at the Stern School of Business at New York University. He teaches the corporate finance and equity valuation courses at NYU, and he offers online versions on his website. He has written books on valuation, corporate finance and investments, directed primarily at practitioners.

Foreword ix

Hit the Ground RunningValuation Basics

Chapter One ValueMore than a Number! 3

Chapter Two Power Tools of the Trade 15

Chapter Three Yes, Virginia, Every Asset Has an Intrinsic Value 43

Chapter Four Its All Relative! 77

Chapter Five Stories and Numbers 105

From Cradle to GraveLife Cycle and Valuation

Chapter Six Promise Aplenty 139

Chapter Seven Growing Pains 167

Chapter Eight Valuation Viagra 197

Chapter Nine Doomsday 219

Breaking the MoldSpecial Situations in Valuation

Chapter Ten Bank on It 241

Chapter Eleven Roller Coaster Investing 267

Conclusion Rules for the Road 289